Join Axis to shape the future of digital payments and financial experiences by building customer-centric products that simplify how individuals pay, transfer, save, and manage their money.

About the Company

We believe financial services should be more accessible, that’s why we started Axis. A fully interoperable mobile wallet which enables users to send and receive money from any mobile wallet in Egypt, pay their bills, buy anything online with a virtual Visa card, or scan any QR code to pay for anything in-person.

Axis empowers small businesses with simplified digital payments to compete & grow. Our digital banking platform enables small businesses to seamlessly manage payments to employees and suppliers.

Small businesses can now send salaries, reimbursements and instantly pay their suppliers on any mobile wallet in Egypt.

About the Role

We’re looking for a Group Product Manager – B2C to lead the strategy, development, and continuous evolution of Axis's consumer-facing products and digital experiences.

In this role, you will own the B2C product vision and roadmap, translating business objectives and customer needs into impactful product initiatives. You will lead and develop product managers, drive cross-functional alignment, and ensure the successful delivery of products that enhance customer acquisition, engagement, retention, and overall experience.

You will work closely with Engineering, Design, Marketing, Operations, Compliance, and other stakeholders to identify market opportunities, prioritize initiatives, and deliver scalable, innovative financial products.

This is a strategic leadership role requiring a strong combination of product vision, commercial acumen, customer-centric thinking, analytical capabilities, and hands-on execution within a fast-paced fintech environment.

Responsibilities

Define and own the overall B2C product strategy, vision, and roadmap, ensuring alignment with Axis's business objectives and long-term growth strategy.

Lead the development and continuous improvement of consumer-facing products and digital financial experiences across Axis's mobile wallet ecosystem.

Manage and develop a team of Product Managers, providing strategic direction, coaching, mentorship, and guidance to drive product excellence.

Translate business goals, customer insights, and market opportunities into clear product strategies, initiatives, and measurable outcomes.

Own the end-to-end product lifecycle, from opportunity identification and discovery to requirements definition, development, launch, and post-launch optimization.

Drive product initiatives focused on customer acquisition, activation, engagement, retention, and monetization.

Identify customer pain points and behavioral patterns through quantitative and qualitative research, customer feedback, and product analytics.

Define and monitor product KPIs, including conversion rates, active users, transaction volumes, retention, engagement, and customer satisfaction.

Use data-driven insights, experimentation, and A/B testing to evaluate product performance and continuously improve customer experiences.

Lead prioritization and roadmap planning, balancing customer needs, business impact, technical feasibility, regulatory requirements, and available resources.

Collaborate closely with Engineering and Design teams to translate product requirements into intuitive, scalable, and reliable solutions.

Work with Marketing, Growth, and Commercial teams to identify opportunities that support customer acquisition, product adoption, and revenue growth.

Partner with Operations, Compliance, Risk, and Customer Support teams to ensure seamless customer journeys and adherence to regulatory and operational requirements.

Drive the development and optimization of key B2C journeys, including onboarding, KYC, wallet funding, peer-to-peer transfers, bill payments, QR payments, and virtual card usage.

Identify opportunities to introduce new product features, services, and revenue streams based on market trends, customer needs, and competitive intelligence.

Conduct market research and competitor benchmarking to identify product gaps, emerging trends, and opportunities for differentiation.

Ensure product initiatives are delivered effectively, maintaining clear communication, stakeholder alignment, and accountability across teams.

Establish and champion product management best practices, including product discovery, roadmap management, prioritization frameworks, documentation, and performance measurement.

Contribute to Axis's overall product culture, organizational strategy, and long-term product innovation.

Qualifications

8+ years of professional experience in Product Management, with a strong track record of building, launching, and scaling consumer-facing digital products.

3+ years of experience in product leadership or people management, leading and developing Product Managers or cross-functional product teams.

Proven experience owning product strategy, vision, roadmaps, and execution within a fast-paced technology-driven environment.

Strong understanding of B2C product management, customer lifecycle management, and consumer behavior.

Demonstrated experience building and scaling digital products with measurable impact on customer acquisition, engagement, retention, and business growth.

Strong understanding of product discovery methodologies, customer research, user journey mapping, and problem validation.

Proven ability to translate business objectives and customer needs into product requirements, user stories, and actionable roadmaps.

Strong experience defining product KPIs, analyzing product performance, and making data-informed decisions.

Hands-on experience with product analytics tools and platforms such as Mixpanel, Amplitude, Google Analytics, or similar.

Strong understanding of experimentation methodologies, A/B testing, and continuous product optimization.

Experience working closely with Engineering, UX/UI Design, Marketing, Operations, and other cross-functional stakeholders.

Strong understanding of agile product development methodologies, sprint planning, backlog prioritization, and product delivery.

Excellent stakeholder management and communication skills, with the ability to influence decisions across different organizational levels.

Strong strategic thinking, analytical capabilities, and problem-solving skills.

Demonstrated ability to manage multiple product initiatives and competing priorities in a dynamic environment.

Proven ability to mentor, coach, and develop product management talent.

Strong business acumen and the ability to connect product decisions with commercial objectives and measurable business outcomes.

Bachelor's degree in Business, Engineering, Computer Science, or a related field.

Preferred Skills

Experience in fintech, digital payments, mobile wallets, banking, or financial services.

Experience building and scaling consumer-facing financial products, particularly mobile applications.

Familiarity with payment ecosystems, including mobile wallets, peer-to-peer transfers, QR payments, card products, bill payments, and digital onboarding.

Experience working in high-growth startups or scaling technology companies.

Understanding of financial services regulations, KYC, AML, fraud prevention, and risk management.

Experience driving product-led growth initiatives and improving customer acquisition, activation, engagement, and retention.

Experience managing products with large user bases and high transaction volumes.

Familiarity with product analytics, customer segmentation, behavioral analytics, and experimentation platforms.

Experience working with UX research, usability testing, and customer experience optimization.

Experience developing product strategies that balance customer experience, revenue generation, operational efficiency, and regulatory compliance.

Perks of Working @ Axis

Hybrid working conditions.

Medical Insurance for you and your family.

Gym subscription.

Marriage leave policy.

Very competitive leave policy including extended Maternity and Paternity leaves.