Location: Zamalek, Cairo, Egypt
Department: Marketing / Commercial
Employment Type: Full-Time
Experience: 8+ Years
Reporting To: Chief Commercial Officer

About Axis

Axis is an Egyptian fintech company focused on making financial services simpler, smarter, and more accessible through innovative digital solutions.

We are looking for a strategic, creative, and results-driven Head of Marketing to lead our marketing strategy, strengthen brand positioning, drive customer acquisition, and accelerate business growth.

The ideal candidate will have a proven track record in brand management, digital marketing, performance marketing, integrated campaigns, and growth marketing, preferably within Fintech, Banking, Payments, or high-growth digital businesses.

Key Responsibilities

• Develop and execute the overall marketing strategy aligned with Axis's business objectives, commercial priorities, and growth targets.

• Lead brand strategy, positioning, messaging, and visual identity to strengthen Axis's presence and differentiation in the Egyptian fintech market.

• Plan and execute integrated marketing campaigns across digital, social media, offline, and partnership channels.

• Drive customer acquisition and business growth through performance marketing, paid media, SEO, SEM, and conversion-focused campaigns.

• Own marketing campaign performance, optimizing budgets, channel effectiveness, customer acquisition cost (CAC), and return on marketing investment (ROMI).

• Lead content marketing, social media strategy, creative production, storytelling, and brand communications across all customer touchpoints.

• Develop customer segmentation, targeting, and personalized marketing strategies to improve campaign effectiveness and customer engagement.

• Collaborate with the Acquisition, Activation & Onboarding team to generate content, improve conversion rates, and support customer growth.

• Partner with Retention & Monetization teams to develop customer engagement, loyalty, reactivation, and lifecycle marketing campaigns.

• Work closely with Alliances & Partnerships to develop joint marketing initiatives, co-branded campaigns, and strategic partnership activations.

• Lead go-to-market marketing plans for new products, services, features, and commercial initiatives in collaboration with Product and Commercial teams.

• Manage public relations, corporate communications, media relations, influencer marketing, and external brand representation.

• Conduct market research, competitor analysis, and customer insights studies to identify trends, opportunities, and customer preferences.

• Establish and monitor marketing KPIs, including brand awareness, lead generation, campaign conversion, CAC, engagement, reach, and marketing ROI.

• Manage the annual marketing budget, resource allocation, agency relationships, and external marketing vendors.

• Ensure all marketing materials and campaigns comply with brand guidelines, internal policies, and applicable financial services advertising regulations.

• Build, lead, and develop a high-performing marketing team across brand, digital, content, and creative functions.

• Present marketing performance, strategic initiatives, and growth recommendations to senior leadership.

Requirements

• 8+ years of professional experience in Marketing, Brand Management, Digital Marketing, or Growth Marketing, including at least 3 years in a leadership role.

• Proven experience in Fintech, Payments, Financial Services or high-growth B2C digital businesses.

• Demonstrated success in developing and executing marketing strategies that deliver measurable brand growth, customer acquisition, and commercial results.

• Strong expertise in brand strategy, performance marketing, digital acquisition, content marketing, and integrated marketing campaigns.

• Hands-on experience managing paid advertising platforms, including Google Ads, Meta Ads, and other relevant digital channels is a plus.

• Strong understanding of customer segmentation, marketing funnels, conversion optimization, and customer lifecycle marketing.

• Experience developing go-to-market strategies, product launches, and multi-channel marketing campaigns.

• Strong knowledge of marketing analytics, campaign attribution, customer acquisition cost (CAC), and return on marketing investment (ROMI).

• Experience using marketing analytics, CRM, and automation platforms such as Google Analytics, Meta Business Suite, and other relevant tools.

• Proven ability to manage marketing budgets, external agencies, creative partners, and advertising vendors.

• Strong creative judgment with the ability to balance brand-building initiatives and measurable business performance.

• Excellent leadership, stakeholder management, strategic planning, and execution skills.

• Strong commercial and financial acumen, with the ability to translate marketing activities into measurable business outcomes.

• Excellent communication, presentation, and negotiation skills.

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field. An MBA or relevant postgraduate qualification is an advantage.

What We Offer

• Competitive compensation package.

• Medical and life insurance.

• Subsidized gym membership.

• Competitive leave benefits.

• Professional development and leadership growth opportunities.

• The opportunity to lead Axis's marketing direction and make a direct impact on brand growth and commercial performance.

• A dynamic, collaborative, and fast-growing fintech environment.